PUMA X 1$T
From 2018-2019 Brian Alcazar a.k.a. 1$T partnered with PUMA as both brand ambassador and creative consultant. Brian injected his style as an all around creative into the brand, and the result was a free flowing, authentic partnership that brought about epic campaigns and culminated in a series of memorable live photography experiences throughout New York City.
1$T X PUMA RS-X Toys Photography Experience
In collaboration with We Are Social, a warehouse space was rented in Industry City, Brooklyn and we designed a one of a kind, invite only photography experience in conjunction with the launch of the PUMA RS-X Toys sneaker. Candidates were hand selected and competed for a chance at having their photography licensed by PUMA. Led by 1$T, the experience included multiple photography sets inspired by some of his favorite movies. The entire experience included custom merchandise in collaboration with 1$T, gifted RS-X sneakers and apparel, one on one photography sessions with 1$T, as well as a group Q&A session, giving candidates the chance to learn firsthand what it takes to be a professional photographer and how to stand out from the crowd. The fun experience produced a ton of buzz, content, engagement and built a substantial amount of hype around the Puma RS-X Toys sneaker.
1$T X PUMA ROLEX 24
In 2019, 1$T was sent to Daytona Beach, Florida to cover the Puma Motorsport BMW M team as they competed in the Rolex 24…and of course they finished in 1$T place.
1$T for PUMA Sportstyle and Hoops
